When launching a business, a product, or even a personal blog, the same question always comes up: which domain should I register? It’s an important decision because a great domain helps users remember you and builds trust in your brand.
Which extension should I register?
The extension is the part after the dot (.com, .es, .com.ar, etc.). If you can, always register the “.com” version along with your country’s extension (.es for Spain, .com.mx for Mexico, .cl for Chile, etc.). At a minimum, you should have one of the two. If possible, also grab the most common variations (.net, .info, .org).
Length
The shorter a domain is (as long as it’s easy to pronounce), the easier it is to remember. Simple as that.
Pronounceability
If a word is easy to say, it’s easy to remember. And if there’s only one obvious way to spell it when spoken aloud, even better.
Generic or invented?
A “generic” domain is one made up of dictionary words (for example, gifts.com or car.es). These can work well for search engine visibility. However, when it comes to building a brand, an invented term that you can shape to your own identity is almost always the better choice.
What kinds of sites are using similar domain names?
When registering a domain, it’s worth checking what types of websites already exist on similar domains (for example, if you’re considering car.es, look at cars.es, car.com, car.net, etc.). This saves you from confusion and surprises that could hurt your brand image.
And the most important thing of all…
Your domain should sound good, convey your identity, and carry weight. That will strengthen your communication and make your marketing and brand-building efforts that much easier. Photo: Choose Your Next Step Wisely Sidewalk Street Chess Grand Rapids Art Museum by Steven Depolo
